Up Biomedical is a startup that aims to develop innovative software for healthcare. The portable platform NeuroUP is an example of it. The platform makes Functional Neuroimaging more accessible for professionals such as psychiatrists, neurologists, psychologists and physiotherapists. The main innovation is the use of Electroencephalography, a portable technique that strongly reduces the costs compared to traditional methods and enables brain mapping performing in a larger scale and inside less complex environments. The software was designed to simplify the three-dimensional mapping of brain areas responsible for functions such as attention, memory and movement. Games may also be used to inform the patient in real time about the activation level of such brain regions and thus optimize its functions.