Who StartUps

Dujour

YEAR: 2013
ROUND: 2
SECTOR: Fashion and Beauty
COUNTRY: Rio de Janeiro
ACCELERATOR: Wayra
PRESENTATION

Dujour is a free mobile app where the final user can check out the looks used by friends, fashion professionals and celebrities to find inspiration, as well as navigate trends, cities and item combinations to put together a personalized style feed. Access to this content can direct purchase behavior for partner e-commerce establishments. The final user can share their own looks, as composed from pictures taken with smartphones and where certain accessories are tagged. The looks are shared on Dujour, as well as having the option to share them on Twitter, Facebook and Instagram.

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