Dona Cegonha is a plataform where moms can create a Baby book, find product and services and share experiences with other moms. Dona Cegonha reunites 3 Feeds: Álbum de Bebê (Baby Album), Vitrine de Desejos (Wishes Showcase) and Comunidades de Mães (Mothers' Community). In Álbum de Bebê you can recreate in the online world the traditional baby's book, including photos, the baby's arrival, genealogy tree and other information. The second feed is Vitrine de Desejos, where mothers can follow a variety of products related to the needs and the desires of every stage of baby's life cycle. Finally, Comunidade de Mães is an online place where mothers can interact with each other to exchange recommendations and requirements on products and services.